Industries
AI answers behave differently in every industry
A healthcare question gets filtered for safety. A software question returns a ranked vendor list. A shopping question reads your product schema. What you should measure — and what's realistically winnable — changes with the category.
Find your industry
Each page covers how assistants answer questions in that category, the prompts your buyers actually type, and where visibility is realistically winnable.
SaaS
Software buying starts with a question — 'what's the best tool for X'. Increasingly that question goes to an assistant, and the shortlist it returns is the shortlist that gets evaluated.
Read moreE‑commerce
Shoppers now ask assistants what to buy. Product recommendations are becoming a discovery channel of their own — one with no ad auction and no obvious way to buy your way in.
Read moreHealthcare
Health questions are the most consequential thing people ask assistants — and the most heavily filtered. Being cited requires demonstrable authority, not marketing.
Read moreFinancial services
People ask assistants which card, account or provider to choose. Those answers are shaped by affiliate-funded comparison sites — and by whether your own content is authoritative enough to compete with them.
Read moreLegal
People research legal questions with assistants long before they contact a firm. The sources cited during that research shape who they eventually call.
Read moreEducation
Prospective students research programmes with assistants — and increasingly use them to compare institutions, costs and outcomes before ever visiting a website.
Read moreDon’t see your industry? We only publish a page when we have something specific to say about it — swapping a noun into a template wouldn’t help you. Tell us what you work in and we’ll cover it properly.